Godzilla first appeared in the 1954 Japanese film Gojira, produced by Toho, and the creature has starred in dozens of films, television series and games since then. Its roar became one of the most recognisable monster sounds in cinema, instantly signalling a giant creature and large-scale destruction. Online, the roar is clipped and reused as a reaction sound for dramatic entrances, over-the-top reveals and jokes about something huge or unstoppable, which has kept it familiar even to viewers who have never watched a full Godzilla film.