Never Gonna Give You Up was released by Rick Astley in 1987 as a chart-topping pop single, but it became an internet phenomenon two decades later through Rickrolling, a prank that disguised links to the music video as something else entirely. The bait-and-switch spread across forums, social media and video platforms, helped by its catchy chorus and instantly recognisable intro. It remains popular because the joke is harmless, universally understood and still catches people off guard, making it a reliable punchline for memes, streams and edits.
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The opening of Rick Astley's Never Gonna Give You Up, used for the Rickroll prank where a link promises one thing and plays this 1987 pop hit instead.
This 17-second clip captures the instantly recognisable start of Rick Astley's Never Gonna Give You Up, with its bright 1980s synth-pop beat, steady drum machine and Astley's deep, confident vocal promising never to give you up or let you down. It sounds upbeat, polished and slightly cheesy in the best way, which is exactly why it lands as a joke. Hearing it unexpectedly flips anticipation into amused recognition, turning a serious moment into a shared laugh as everyone realises they have been Rickrolled.
