Grand Theft Auto V was released by Rockstar Games in 2013, and its interface sounds became instantly familiar to millions of players who spent hours in Los Santos and GTA Online. As gameplay clips moved to YouTube, TikTok and Discord soundboards, short UI cues like this notification were ripped and reused outside the game. Fans also pair it with the Aw Shit! Here go again. clip from GTA San Andreas. The chime remains popular because it is short, clean and unmistakably GTA, even without any visuals.