The sound takes its name from its guhehe giggle and from OniAi, the shortened title fans use for the anime series Oniichan dakedo Ai Sae Areba Kankei Nai yo ne. Short character laughs like this became popular on anime soundboards because a single vocal tic can identify a mood without any dialogue. The clip spread through meme edits and reaction collections, where its short length made it easy to reuse. It remains popular because the laugh instantly signals teasing affection, smug satisfaction or playful scheming in fan made videos.