Seu Madruga is the Brazilian Portuguese name for Don Ramón, the jobless tenant played by Ramón Valdés in the Mexican sitcom El Chavo del Ocho, first broadcast in the 1970s and dubbed in Brazil as Chaves. The character became a cultural icon across Latin America through decades of reruns, and short clips of his laugh and catchphrases later spread on forums, messaging apps and meme edits. His expressive reactions are now used far beyond the show, especially in Brazil, as a shorthand for finding something absurdly funny.