The line comes from Matt Horner, captain of the battlecruiser Hyperion in StarCraft II, Blizzard's science-fiction strategy game first released in 2010. Horner is Jim Raynor's second-in-command, and his short battlefield orders became familiar to players through the campaign and multiplayer matches. Clips like this spread through gaming soundboards, where fans saved short voice lines for memes and edits. It remains in use because it is brief, instantly recognisable to StarCraft players, and works as a serious cue in videos far beyond the original game.