GEICO's 'Hump Day' commercial premiered in 2013, created by The Martin Agency, and starred Mike, a cheerful talking camel who wanders through an office on a Wednesday asking everyone what day it is. The ad became an instant internet favorite, and its catchphrase turned into a weekly ritual: people post the clip every Wednesday across social media, group chats and office channels. More than a decade later it still marks midweek on the calendar, one of the most quoted insurance ads ever made.
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The famous GEICO camel clip: Mike the camel walks through an office asking what day it is, and everyone shouts Hump Day. Played every Wednesday for years.
It is the voice of Mike, the chatty camel from GEICO's 'Hump Day' commercial, strolling through a boring office and asking every coworker what day it is until they all groan out the answer. The joke lands on the tired Wednesday slump: the week is half over, but the weekend still feels far away, so the camel's smug delivery turns a greeting into a celebration. Bright, bouncy and instantly quotable, it works as pure audio shorthand for midweek relief and has been reposted, remixed and texted every single Wednesday since it first aired.
