The sound originated as the sonic logo for the Intel Inside campaign, created in 1994 by Austrian composer Walter Werzowa. Its short mnemonic was played at the end of television and radio adverts for computers with Intel processors, making it one of the most recognised brand sounds in technology. As meme editing spread online, creators lifted the chime and began using it ironically over ordinary objects or obvious ideas. On soundboards it sits alongside other brand chimes like the Taco Bell Bong, both used as instant punchlines.