John Masius is an American television writer and producer known for work on St. Elsewhere and for creating Touched by an Angel, which ran on CBS from 1994 to 2003. His company name closed episodes in a short production logo, the source of the Murray meow preserved here. As closing logos were collected in online compilations and soundboard uploads, the tiny clip separated from the credits and began circulating on its own. Its appeal comes from that television history combined with how instantly recognisable a single meow sign-off remains.