Korg is a Kronan rock being who appeared as a fellow gladiator in Marvel's Thor: Ragnarok in 2017, voiced by director Taika Waititi. His slow, deadpan delivery and unexpectedly gentle personality made him an immediate fan favourite, and short lines like this one began circulating on soundboards and in Marvel fan edits soon after the film's release. The appeal has lasted because the character turns a huge, battle-hardened warrior into a voice of calm, so the clip works as a quick, recognisable joke even for viewers who have not seen the film recently.