Rick and Morty premiered on Adult Swim in 2013, following scientist Rick Sanchez and his anxious grandson Morty Smith on chaotic interdimensional adventures. Morty's nervous reactions became a core part of the show's humour and a rich source of reaction clips online. This version circulates under its Russian name, Krasnyi Morti or Red Morty, mainly through TikTok trends and soundboards where short voice moments are reused out of context. Its popularity comes from that contrast between Morty's genuine fear and the ordinary situations creators apply it to in edits.