Online, Lontong has circulated as a small, shareable meme sound rather than as part of a well-known film, song, or television moment, and no single creator or original scene can be confidently credited with it. Its appeal comes from the familiarity of the word itself, which many viewers recognise from Indonesian food culture, combined with the surprise of hearing it treated as a punchline. That mix of familiarity and absurdity helps it travel easily between short videos, reaction edits, and group chats, where a brief, recognisable clip can carry a joke on its own.