Michael Buffer, the veteran American boxing ring announcer, made this introduction his signature call during televised boxing cards in the 1980s, turning a simple announcement into a trademarked piece of sports theatre. As boxing, professional wrestling and major sporting events reached wider television audiences, the phrase travelled beyond the ring and into films, video games, commercials and internet memes, often alongside crowd cheering. Creators still use it because it instantly signals a main event, giving even an everyday challenge the weight and ceremony of a championship bout.