The clip comes from viral football fan culture around Paris-born striker Kylian Mbappe, whose goals are a staple of short-form sports edits. Fans repost raw goal shouts and chants as instant button sounds, and this Luxor version spread as a meme audio on soundboards alongside other celebration sounds like the BRUH clip. It stays popular because Mbappe edits remain constant on TikTok and YouTube Shorts, and a two-second gol shout fits almost any winning moment, football or not.