The sound comes from television commercials for Meow Mix cat food, where the entire song is sung in meows with subtitles translating what the cats supposedly want. The jingle became one of the most recognised pet food themes in the United States and was revived in multiple later campaigns and remixes. Online, the clip spread through pet videos, ringtones and soundboards because the melody is short, repetitive and instantly identifiable, even without the original advert playing on screen.