Javier Milei popularized afuera during his 2023 presidential campaign in Argentina, where he presented plans to close ministries and cut public spending. In televised appearances he would tear ministry names from a board while shouting the word for each one, and clips of those moments spread widely on TikTok, YouTube and X. After winning the election in November 2023, the phrase remained attached to his libertarian agenda, and online it outgrew politics to become a general meme for removing anything unwanted.