Online, milkshake de morango circulates mainly as a short, shareable soundbite rather than as a clip tied to a widely documented song, show or viral video, so its appeal comes from the phrase itself and how it sounds when spoken aloud. Portuguese-speaking creators use it in food, humour and reaction content, while other users borrow it simply because the rhythm and pronunciation feel catchy and absurd. That low-context humour helps it travel across short-form videos, memes and soundboards, where a brief, recognisable food phrase can work as an instant joke.