Monark, born Bruno Aiub, is a Brazilian streamer and former co-host of Flow Podcast, one of the country's biggest interview shows. The 'acorda' recording — him yelling the Portuguese word for 'wake up' — circulated on Brazilian meme soundboards and WhatsApp groups as a novelty alarm tone and a prank audio to send to friends who sleep in. Its appeal is pure function: few things get you out of bed faster than someone screaming at you. It remains a staple of Brazilian meme audio culture.