Mr. Krabs is the money-obsessed owner of the Krusty Krab in SpongeBob SquarePants, the Nickelodeon animated series created by Stephen Hillenburg that premiered in 1999. His habit of bellowing his employees' names fits his impatient, demanding personality and has become one of his most recognisable traits. Short clips of the shouting have circulated widely on soundboards, in reaction videos and in short-form edits, where the familiar names make the joke work without extra context. It remains popular because the delivery is instantly understood as an angry summons, even by viewers who only know the characters casually.