The deez nuts joke is a long running bait and switch gag that spread widely online in the mid 2010s through short viral videos and remixes. A speaker lures someone into asking a question, then answers with deez nuts as the surprise payoff. As the phrase became a meme, creators clipped short versions like my name is deez for soundboards, edits and reaction posts. Its popularity lasts because almost everyone knows the setup, so even a two second clip delivers the whole joke instantly without extra context needed.