The phrase comes from Gollum, the former hobbit corrupted by the One Ring in J. R. R. Tolkien's Middle-earth stories, and it became widely recognised through Peter Jackson's Lord of the Rings films, where Andy Serkis performed the character. Gollum uses the words for the Ring itself, treating it as a beloved possession he cannot bear to lose. The line spread through memes, reaction videos and edits because two whispered words instantly signal greed, obsession and comic possessiveness, keeping it useful long after the films.