Nice Guy appears on Eminem's surprise album Kamikaze, released in 2018 as a response to criticism of his previous work. The track features singer Jessie Reyez and plays with the idea of a charming surface hiding a much sharper attitude, a theme Eminem returns to throughout the record. As Kamikaze circulated widely online, short vocal moments were lifted into edits, soundboards and social clips. This section survived because the contrast is instantly readable, even out of context, and fits modern meme humor built around sarcasm and fake politeness.