The line comes from Nigel Farage's 2010 speech in the European Parliament, where the then UKIP leader attacked Herman Van Rompuy, the newly appointed President of the European Council, for being unknown to most Europeans. The blunt insult, delivered during a debate about the EU's leadership, quickly became one of Farage's most quoted moments and was widely replayed in news coverage and online clips. It endures because the phrasing is short, personal and instantly recognisable as a put-down, making it easy to reuse whenever someone overstates their fame or authority.