Shadilay was released in 1986 by the Italian project P.E.P.E., led by Manuele Pepe, as an Italo disco single sung in Italian and English. It stayed obscure for decades, then resurfaced online in 2016 when the project name and its upbeat, chanting hook were linked to Pepe the Frog memes. From there the song spread through YouTube edits, forums and Discord servers as a mock anthem for lucky coincidences and ironic victories, which is how short cuts like the Ninjaghini version keep circulating today.