The phrase is an everyday Spanish expression that translates to don't tell me that or don't say that to me, used in conversation to react to unwelcome or surprising news. As a one and a half second soundboard clip it circulates without a widely documented original source, and its popularity comes from how reusable the delivery feels. Spanish speakers use it for genuine disbelief, while meme creators use it ironically for tiny inconveniences, bad scores, spoilers and unexpected bills, letting a very short line carry a big reaction.