The phrase plays on merienda, the afternoon snack that is a familiar part of daily life in Spain, and on Nocilla as the treat being demanded. The clip circulates in Spanish-speaking meme spaces as a short voice reaction rather than a song or scene quote, shared for its stretched vowels and sudden volume. Its appeal is local and nostalgic at the same time, which helps it work as a reaction meme even for viewers who only catch the excited tone and the repeated name of the spread.