The phrase comes from Turkish internet slang, where 'noluyok' is a fast, slurred spelling of 'ne oluyor' and 'amk' is a common vulgar intensifier. Clips like this circulate as short reaction audios in Turkish meme edits, gaming videos and commentary shorts, where creators need a quick burst of annoyed disbelief. Its appeal is the raw, confrontational energy that needs no translation for tone, even if viewers miss the literal words. That makes it a reusable punchline for chaotic moments.