The phrase refers to King Solomon, the biblical king famous for his wisdom, which is why the clip is used as an ironic crown for anyone acting clever or authoritative online. Short Spanish and Portuguese language reaction sounds like this travel easily through meme pages, short video edits and messaging chats, where a recognisable shout can carry the whole joke without any context. Its appeal is the instant contrast between the grand title and the usually very ordinary moment it is pasted onto, a contrast creators keep reusing.