Çiğ Köfteci Ali Usta became widely known in Turkey through viral street food videos showing his fast, theatrical way of preparing and serving çiğ köfte. His repeated address çocuk adam and questions about lemon became catchphrases shared far beyond his stall, because lemon is central to the dish and his delivery made the exchange memorable. Clips were reposted across Turkish social media and cut into short reaction sounds, including this brief öäääää version. It remains used as a shorthand for sour taste, spicy food and over the top Turkish street food humour online.