The oi oi chant has circulated widely as a short, repeatable meme sound in short-form videos and soundboards, where creators reuse it as a playful call or entrance cue. This low-pitched edit follows a common online pattern of slowing or deepening a familiar clip to make it sound heavier and more dramatic without changing its recognisable rhythm. Because the phrase is simple and easy to recognise even after pitch changes, it travels easily between gaming clips, reaction videos and comedy edits, and its deep version is often chosen when a creator wants the same joke to land with extra weight.