The Oiia cat became a familiar sight on TikTok and other short-form video platforms, where creators paired the spinning cat clip with this looping chant to punctuate jokes, edits, and reaction moments. Its appeal lies in its simplicity: the sound is instantly recognisable even without the video, and its playful rhythm makes it easy to drop into almost any silly context. As the meme travelled across platforms, it moved beyond cat videos into gaming, dance, and everyday comedy edits, which is why it still appears in new clips long after its first viral wave.