The sound is best known online as a short Whoopi Goldberg reaction clip, shared as a meme sound rather than as a longer interview or scene. Its appeal comes from how instantly recognisable her voice and delivery are, even in just a few seconds, which makes it easy to reuse across short videos, streams and reaction edits. Because the word itself is so simple, creators can drop it into almost any context, from comedy sketches to commentary, and viewers immediately understand the resigned, knowing tone behind it.