Paimon is the travelling companion and guide in Genshin Impact, the action role playing game released in 2020, and quickly became its most recognisable mascot thanks to her high pitched voice and expressive reactions. Short clips of her exclamations are shared on soundboards as reaction audio alongside other cute anime voice clips like tuturu. Players cut brief lines from gameplay and streams because her delivery is clear even out of context, making a tiny sound usable for jokes, edits and fan videos long after the original scene ends.