Pateta is the Brazilian Portuguese name for Disney's Goofy, and this clip is built around his exaggerated falling yell from classic cartoon slapstick. Brazilian creators turned the stretched pronunciation of caindo, meaning falling, into a running joke, pairing the scream with edits of people, animals and game characters tumbling down stairs, off cliffs or out of frame. Because the yell is instantly recognisable even without words, it travelled easily across short-form video and meme pages, where it now signals a harmless, over-the-top fail.