Payday 2 launched in 2013 from Overkill Software as a four player cooperative shooter about robbing banks, jewellery stores and armoured trucks. Its loud alarms, drill mechanics and police assault waves became instantly recognisable in gaming culture, and short clips from the game began circulating on soundboards and in meme edits. Players quoted its frantic moments for years through DLC updates and community videos, so the audio now works as shorthand for a robbery gone loud, even among viewers who never played the game themselves.