Pizza Tower is a fast paced indie platformer released in 2023 by Tour De Pizza, starring Peppino Spaghetti as he climbs a tower to save his restaurant. Pizzahead is the game's theatrical pizza themed antagonist, whose exaggerated expressions and cartoon voice fit its hand drawn, 90s inspired style. Clips of his laugh spread through gameplay videos, streams and meme edits, where the short cackle became shorthand for a smug villain moment. It remains popular because it is instantly recognisable to fans yet works even without context.