Plus Ultra is the school motto of U.A. High in My Hero Academia, popularized worldwide by All Might, the series' most iconic hero voiced by Kenta Miyake in Japanese and Christopher Sabat in English. The phrase became a rallying cry across anime fandom after the anime's 2016 debut, spreading through fan art, cosplay and meme culture. Its v2 recording circulates on soundboards as a short, high-energy hype clip, and it remains a staple of anime meme edits and reaction videos years later.