Pou began as a mobile virtual pet game released in 2012, where players feed, clean and play minigames with a brown, potato-shaped alien. Its simple squeaks and vocal reactions were widely recorded and shared once short-form video editing took off, and this questioning hm became a reusable reaction separate from gameplay. Creators lift it as a standalone voice of confusion, placing it over other characters, pets and real people. Its brevity and clear rising tone have kept it circulating in meme soundboards long after the game's peak popularity.