The phrase comes from Gabriel Serafim, a presenter on Jornal da TV Vitória, the news programme of TV Vitória in Vitória, Espírito Santo, Brazil. The line was clipped from his broadcast delivery and began circulating online as a short, shareable reaction sound, especially among Brazilian creators who recognised his warm, local television style. Because the expression is simple, instantly understandable in Portuguese, and tied to food and pleasure, it has stayed in use for reaction videos, food content, and humorous edits long after the original broadcast moment.