Ratinho is a long-running Brazilian television presenter known for loud, unpredictable live moments, and clips of him have become a staple of Brazilian internet humour. The Noiado version circulates as a short meme audio, shared in reaction videos, TikTok edits and WhatsApp groups whenever a scene needs instant chaos. Its appeal is not a specific catchphrase, but the recognisable voice and frantic energy, which translate even for viewers who do not speak Portuguese. That instant recognisability keeps it in rotation for new meme formats.