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Never Gonna Give You Up was released by Rick Astley in 1987 as his debut single, and it became a worldwide pop hit. Two decades later, internet users began disguising links to its music video as links to something else, a bait-and-switch joke that became known as rickrolling. The prank spread through forums, video sites and social media in the late 2000s, helped by its catchy chorus and the gap between the serious setup and the cheerful song. It endures because the joke is harmless, instantly recognisable and easy to reuse.
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The Rick Astley Never Gonna Give You Up chorus used for rickrolling, the classic bait-and-switch prank that surprises viewers expecting something else.
This is the instantly recognisable chorus of Rick Astley's Never Gonna Give You Up, with its bright eighties pop production, punchy drums, warm synth chords and Astley's deep, confident vocal promising never to give you up or let you down. The moment those opening notes hit, listeners who expected something completely different realise they have been rickrolled, and the joke lands through surprise rather than shock. It feels cheerful, nostalgic and deliberately cheesy, which is why it works as a lighthearted punchline instead of an aggressive prank, turning a misleading link into a shared laugh.
