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Rickrolling began as an internet bait and switch prank built around Rick Astley's 1987 hit Never Gonna Give You Up. The trick spread in 2007 when users on forums and early YouTube posted disguised links that led to the song's music video instead of the promised content. Astley's earnest delivery and the catchy pop chorus made the joke easy to recognise and hard to resent. Decades after its release, the short intro alone signals the prank instantly, keeping it alive in memes, streams and social posts.
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The classic Rick Roll bait-and-switch clip from Rick Astley's Never Gonna Give You Up, used to prank friends with an unexpected 80s pop intro.
This short clip captures the instantly recognisable opening of Rick Astley's Never Gonna Give You Up, the song behind the classic Rick Roll prank. A bright 80s pop beat and smooth male vocal hit within seconds, so listeners know immediately they have been tricked. The joke works because the sound promises something else entirely, then delivers a cheerful, earnest love song instead. It lands as playful rather than mean, making it perfect for harmless bait and switch moments in videos, streams and group chats where timing is everything.
