Rogério Ceni spent his entire senior career at São Paulo FC, becoming captain and one of football's most unusual icons as a goalkeeper who took free kicks and penalties and scored more than one hundred goals. Brazilian television coverage made his name a familiar call during big matches, especially around set pieces. Short name call clips later circulated online in the Messenger era and on soundboards, where football fans kept using them for highlight edits, nostalgic posts and quick reaction jokes among São Paulo supporters.