Rolex was released in 2017 by American dance duo Ayo and Teo, whose energetic choreography helped the song spread through dance videos and social media. The chorus, built around the slang word 'rolly' for a Rolex watch, became a shorthand for showing off style and success. As dancers and creators reused the hook in challenges, edits and short-form videos, it outlived its chart run and remained a popular clip for flex moments, outfit reveals and confident transitions years later.