Roskomnadzor is Russia's Federal Service for Supervision of Communications, Information Technology and Mass Media, created in 2008 to oversee media, telecoms and online content. As the agency behind website blocking and the register of prohibited material, its name became familiar far beyond official notices. In Russian-speaking online culture it turned into shorthand for any unexplained takedown, restriction or disappearance, and that ironic use carried into memes, streams and short video edits where the name alone signals that something has been banned.