The phrase comes from Spanish football and is linked to Luis Rubiales, the former president of the Spanish football federation, and Spain forward Jenni Hermoso. It gained attention after Spain won the Women's World Cup in 2023, when Rubiales and Hermoso were at the centre of a major public controversy following the final. The short Spanish phrase, meaning 'you are a star,' was then shared widely online as a reaction clip, often paired with crowd cheering in football edits and meme videos. Its lasting use comes from the familiar wording and the unforgettable tournament moment behind it.