Ruby Rhod appears in Luc Besson's 1997 science fiction film The Fifth Element, played by Chris Tucker as a flamboyant future radio host who narrates much of the action in rapid, theatrical bursts. His exaggerated reactions became some of the film's most quoted moments as the movie gained a lasting cult following on home video, television and online clips. Short lines like this one later circulated on soundboards and in meme edits, where fans reuse his disbelief to comment on surprising scenes far beyond the original movie.