Russ Bray is a well-known professional darts referee whose distinctive calls are heard at televised PDC events, where he announces the start of play before the first darts are thrown. The short Game On call has become a favourite shorthand among darts fans because it captures the atmosphere of a match in less than a second, complete with the tension and crowd cheering that follow it. Shared widely as a soundboard clip, it is now reused far beyond darts to open games, contests and head-to-head challenges online.