The K.O. call comes from Street Fighter IV, Capcom's fighting game released in arcades in 2008 and on consoles in 2009. The knockout announcement has been part of the Street Fighter series since its early arcade days, marking the exact moment a health bar empties. In the fourth entry the voice was made deeper and more reverberant to match its bold ink-brushed art style. Clips of the call later spread through gaming videos and meme edits, where it is now used far beyond actual matches to signal a decisive defeat.