The clip circulates under the Spanish name Si Sonido and is tagged to Multimedios, the Mexican television network, although the exact programme it was lifted from is not documented in its listing. At less than half a second, it spread the way ultra-short reaction sounds usually do, through soundboards, reposts and edits where a single word has to do all the work. Its appeal is language-simple: sí needs no translation for most viewers, so the affirmation reads instantly across Spanish and English speaking meme pages alike.